Why Delivery Location Settings Affect Orders After GeM Registration
Completing GeM registration allows sellers to list products on the Government e-Marketplace, but delivery location settings play a major role in whether those listings actually reach buyers. Government buyers search for products based on specific delivery locations such as state, city, department address, or pin code. If a seller’s delivery coverage is incorrectly configured, too limited, or not updated, products may not appear in buyer searches even when pricing and specifications are competitive. This often creates the impression that demand is low, while in reality the listings are simply not visible to the right buyers. Incorrect delivery settings also raise concerns about a seller’s operational readiness, making buyers cautious about proceeding with orders.
How Delivery Location Settings Impact Orders
- Products may not appear in buyer searches for required locations
- Buyers skip listings with unclear or restricted delivery coverage
- Orders are avoided to reduce logistics and coordination risks
- Competitive products lose opportunities due to visibility gaps
- Repeat orders decline when delivery feasibility is uncertain
Government procurement operates on strict timelines, and buyers prefer sellers who clearly define where they can deliver without repeated clarifications. Sellers who regularly review and update delivery location settings after GeM registration reduce friction in the buying process and present themselves as more reliable and prepared. Accurate delivery configuration supports smoother order acceptance, faster execution, and better coordination with buyer departments. Over time, this improves seller credibility, strengthens buyer confidence, and increases the chances of repeat orders. Treating delivery settings as an ongoing responsibility rather than a one-time setup helps sellers remain competitive, visible, and trusted on the GeM platform, leading to steady growth and improved long-term performance.
Note: If your business also deals with international trade, you can explore this guide to understand how to update or modify your Import Export Code (IEC) online and why keeping IEC details updated supports smooth compliance.