THE SILVER BULLET!
is today the single most important avenue for marketers. It packs the
advantages of facebook but still has the sparkle and flexibility of the service
before facebook took over Instagram.
‘HOW TO’ user manual I will show you the basic operations of how to use Instagram marketing. More details later in “INSTAGRAM COOKBOOK”.
patient, this road may look simple but it does go somewhere!
STEP IS TO CREATE AN INSTAGRAM ACCOUNT
step is to create an Instagram account. You can have as many accounts as you
like, as long as you have a fresh email account for each. Unlike facebook
accounts, Instagram accounts can be in the name of your cat or dog as well J
an Instagram account too!
I UPGRADE TO ‘INSTAGRAM BUSINESS’ ?
enough you will be prompted to upgrade to ‘Instagram Business’. This means
linking your Instagram account to your Facebook account essentially, with all
the headaches it entails including periodic demands from Facebook to see your
passport, your photograph, your driving license and similar intrusive and
‘stazisque’ demands. And then the inevitable ‘your account is suspended’, ‘your
advertising is disabled’, and similar aggravating and INEVITABLE and downright
DEMEANING and humiliating fun stuff from Facebook. My advice? Keep life simple,
keep your tactics low cost
and simple, but consistent and do something every day to market your
product or service.
grasshopper from my garden: simple is great!
much ado, let us get started: Click the “+” to add a new post on your
Instagram. Ideally you should already have your images all ready to go. Plan on
making around 5 posts per day. Almost everything in life goes well if you do it
in moderation. Avoid extremes of anything, and that goes for Instagram too.
The rule to remember is that the images
you post should be ‘SHAREABLE’ meaning it should have at least one or ideally
more than one of these qualities: 1) Amusing 2) Entertaining 3) Shocking 4)
these, the easiest to do is INSPIRING. If you take a beautiful image and add an
inspirational message to it, it becomes an inspirational post.
AN IMAGE FROM YOUR COMPUTER
use any image you have prepared. Do not simply use a raw image. Add some
‘value’ to it. It could be something as simple as a picture on an ant on your
window sill. Add some text
into every image you post, and if you are trying to promote a product or
service to your audience, add the image of that product into the image itself,
in a non-intrusive, un-offensive manner. Remember what coca cola does.
They are everywhere. You go to the post office, there is a giant coca cola
bottle parked outside. You buy a doll, and the doll has a coke bottle lol! The
idea is simple, increase the visibility of your brand or product, but if it is
something unknown (everyone knows coca cola is a drink and not a car) , make
sure your ad message makes it obvious as to what it does.
COULD USE PHOTOSHOPPED IMAGES OR YOU CAN USE AUTO-GENERATED CONTENT-OGRE
What is ContentOgre? Like the inventor
says, it is a ‘nasty piece of software’ lol.. You feed it a folder of background
images OR videos and (optionally) a folder of foreground images, a text file
full of captions or slogans or
witticisms or zitate, and your product image or logo and (optionally) your list
of keywords for your niche, click RUN , check quality, and click PRODUCTION,
and in a few minutes you have a folder full of images or videos, all ready for
a VIRAL CAMPAIGN. The same images and videos if you were to manually make them
it will take you a couple of weeks to do. Minutes vs Couple of weeks, it is a
no-brainer. So get this nasty little software FREE and run it for your next
social media blitz.
next screen, if you click on the newly loaded image, it will give you the
option to tag it. Tagging
means these images will show up in the feeds of those whom you tag. Tag
a few accounts (make sure they have some followers and some posts at least, so
that when your image shows up in their feed, it is likely that lots of folks
you find those accounts? More on that later. But for now, if you start typing
in the name of a person or town, or even a business, that name will pop up in
the options, and click to select them.
CAN TAG UPTO FIVE PEOPLE / ACCOUNTS
tag upto 5 accounts in each image that you post. Do not tag more than that, it
is considered spammy.
softly and you will go far. Don’t be the damn “elephant in the china shop” (or
a bull) and you won’t get banned and you won’t get a shoe thrown at you..
Do not be
in a big hurry. Instagram has AI that can detect any kind of spammy activities.
For the same reason, if you can help it, do not use bots. Spend FIVE MINUTES a day
uploading FIVE PICTURES and tagging FIVE persons in each image. That is already 25 people, and if you do this
25 days a month, that is already 625 people. And if your images are SHAREABLE ,
that should be more than enough to get a lot of traffic!
NOW ADD A
COMMENT IN THE TEXT SECTION, AND HASHTAGS!
we find great #hashtags? Glad you asked!
Hashtags like I said makes sure that
your post shows up on the feeds where that hashtags are in use. This greatly
expands your reach.
not overdo it. Use around three hashtags per post. Go slow and steady, and you
are all set, click SHARE!
and Repeat !! FIVE POSTS A DAY ! Watch your Instagram account grow, you will be
surprised at how well it will go!
WE GO FROM HERE?
your outcome by hitting the other BIG CHANNELS :
TIKTOK (videos), PINTEREST (images)
FACEBOOK (images and video)
slow and steady. Like they say, Rome was not built in a day..
copy of CONTENT OGRE. And take my advice, just pay the darn one-time fee and
get rid of that pesky watermark.
(enter this code
when checking out, it was valid the last time I checked but these discounts
generally have expiry dates)
Content Ogre generates videos and
images, so if you are thinking on a campaign on all fronts, tiktok +Instagram +
pinterest + facebook, this is your weapon of choice...